Fractional Leadership
Embedded Senior Commercial Execution
Unique dual expertise: Dealer Principal turned C-Suite Finance Executive. From showroom floor to $5B portfolio—insights that span automotive, motorcycles, marine and beyond.
Former CCO/CPO
Allied Credit
Meet Barnaby Turner
A rare combination: Dealer Principal turned C-Suite Finance Executive.
Barnaby's automotive career began after leaving Esanda Finance, starting in F&I at a Brisbane dealership where he quickly earned recognition as a multi-award-winning operator. His success led to an opportunity in Sydney, where he progressed through Sales Manager roles—both New and Used—before becoming Dealer Principal and the youngest Ford Dealer Principal in Australia.
He went on to oversee the merger of two dealerships into a new location, and was later entrusted with turning around an underperforming dealership—a challenge he delivered on successfully. This hands-on dealership experience, combined with his later role as Chief Commercial Officer at Allied Credit where he grew the portfolio from $200M to over $5 Billion, gives him a uniquely dual perspective that is exceptionally rare in the industry.
Beyond automotive, Barnaby served as Group Dealer Principal at Sydney City Motorcycles—NSW's largest motorcycle dealer group—overseeing 10 franchises across 3 multi-brand super stores, leading major business restructures and expanding into new markets.
At Allied Credit, he forged 25+ OEM and JV partnerships across automotive and recreational industries, including Ford, Hyundai, Subaru, Kia, Kawasaki, Harley-Davidson, Triumph, Mercury Marine, Sea-Doo, and BRP—the highest number of OEM partnerships in the sector.
This cross-industry expertise, combined with a proven track record of turnarounds, JV partnerships, and team development, positions Barnaby to deliver transformative results for businesses seeking strategic leadership without full-time executive overhead.
30+
Years Experience
$5B+
Portfolio Growth
400+
Staff Grown To
25+
OEM Partnerships
Three Ways to Transform Your Business
Flexible engagement models designed to meet your specific needs and deliver measurable results
Fractional Leadership
C-suite expertise without full-time overhead. Embed a former CCO/CPO and Dealer Principal into your business for strategic direction and hands-on execution.
- CCO/CPO Experience
- Dealer Principal Insight
- Immediate Impact
- Flexible Engagement
Strategic Consulting
Deep consulting across dealer operations, finance performance, and partnership development. Unique perspective from both sides of the industry.
- Turnaround Strategy
- Finance Optimisation
- Partnership Structuring
- Channel Development
Executive Mentoring
Develop your leadership team with mentoring from someone who built teams from 16 to 400+ staff and mentored executives into C-suite roles.
- Leadership Development
- Succession Planning
- Team Building
- Culture Transformation
Specialised Services
Expertise forged from both sides of the industry—dealership operations and finance leadership—across automotive and recreational sectors
Dealer Finance & F&I
Optimise finance penetration, product mix, and F&I performance. Expertise from both dealer and lender perspectives.
Dealership Turnarounds
Transform underperforming operations into high-performers. Restructure for profitability, rebuild culture, and drive accountability.
Floorplan & Portfolio Growth
Grow floorplan facilities and retail portfolios. Proven track record of 563% growth and $5B+ portfolio expansion.
Channel Development
Launch and scale new channels—broker, novated, direct. Go-to-market strategy development and team recruitment.
Team Building & Mentoring
Develop high-performing teams from 16 to 400+ staff. Recruit, mentor, and build leadership capability at all levels.
OEM & JV Partnerships
Structure white-label and JV finance partnerships. 25+ OEM partnerships secured including major automotive and recreational brands.
Real Results
From dealership floors to pub acquisitions—here's how fractional leadership creates impact across industries.
The Hidden Cost of "Better" Deals
Why chasing upfront income was costing this dealer thousands
The Hidden Gem
Why the best candidate for the job might already be on your payroll
Free Beer for Life
How a casual conversation became a commercial partnership
The Trusted Problem
When the numbers are right but something feels wrong
Who We Serve
Serving dealerships, finance companies, and OEMs across automotive, motorcycle, marine, and powersports
Dealerships & Retail
Automotive, motorcycle, marine & recreational dealers seeking operational excellence
- Turnaround underperforming operations
- Optimise F&I and finance penetration
- Restructure for profitability
- Build high-performance sales teams
- Navigate OEM and lender relationships
- Develop franchise expansion strategies
Finance & OEMs
Finance companies and manufacturers seeking growth and partnership expertise
- Structure JV and white-label partnerships
- Develop captive finance strategies
- Launch broker and novated channels
- Grow floorplan and retail portfolios
- Establish OEM finance partnerships
- Build and mentor high-performing teams
Ready to transform your automotive business?
Let's Start a Conversation
Reach out to discuss how fractional leadership can transform your automotive business
Get in Touch
Whether you're looking for fractional leadership, consulting services, or mentoring, I'm here to help transform your automotive business. Reach out today to schedule a confidential consultation.
Flexible Engagement: Available for project-based work, ongoing fractional leadership, or one-time consultations. All engagements are confidential and tailored to your specific needs.